In the commercial streets of Tokyo, the shops are full of neon lights, the crowd is endless, and the psychedelic colors bring a mysterious attraction in the dark night, making the night in a foreign country more attractive.
On the streets of Hong Kong, neon lights are a little more nostalgic. In the once prosperous Hong Kong film era, there were always a few scenes in the film that were left to the colorful neon signs in the streets of Hong Kong, or nightclubs, restaurants, or department stores. For Hong Kong, neon lights are not only a visual symbol, but also a vivid epitome of the modern city.
Nowadays, the most popular restaurants in the magic capital are “Internet celebrity restaurants” and “Internet celebrity bars”. The interior decoration of these Internet celebrity shops is often different, or the Nordic simplicity is dominated by white, or the space surrounded by pink . However, as long as the Internet celebrity restaurant has a neon sign with a logo, it will make people want to take pictures and post pictures.
In Petra Collins’ photos, neon is the sadness of women venting.
In Wong Kar-wai’s films, neon is a hazy barrier, and unpredictable character relationships and endings take place in a picture intertwined with light and shadow.
On the fashion brand’s show, neon is an image that imagines the future, full of science fiction, just like the future city scene in cyberpunk movies, neon is exciting and hopeful.
Neon , as a powerful and full of modern and futuristic art style, is very visually appealing because of its bold and vibrant colors, realizing the fusion of fashion and retro charm, and it has been shining again since 2018. It is widely used in advertising creativity, graphic design, installation art and other fields.
logo design
retro poster design
illustration design
graphic design
home design
store design
decoration design
urban installation design
Note: Some materials come from the Internet
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